PLATE / 01
AI-assisted driving plates Project scope ↘

A new route to LED volume content

Any road.
Eight ways.

Real-world locations transformed into controlled, camera-ready driving plates—without a location shoot or a virtual world build.

01 — Concept Scroll to explore ↓ Sweden / 2026

The proposition

A familiar production problem.
A lighter solution.

Driving scenes need a believable world beyond the windows. Traditionally, that means a camera rig on location or a detailed 3D environment.

This workflow begins with a real road, then uses generative tools to create movement from each camera direction. The result is a coordinated set of plates designed for an LED volume.

Aerial view of a proposed road route in Jordan, marked from start to finish
01

Select the world

Start somewhere real.

We begin by choosing three real-world roads. A route might cross a Jordanian desert, follow a reservoir in Granada, wind through the British countryside or enter central London.

The chosen road becomes our visual reference: its terrain, architecture, surface detail and sense of place.

Build the coverage

One environment.
A complete surround.

At each location, high-resolution source views are selected for eight directions around the vehicle—matching the coverage of a real 360° camera rig.

  1. 01 Front
  2. 02 Front right
  3. 03 Right side
  4. 04 Rear right
  5. 05 Back
  6. 06 Rear left
  7. 07 Left side
  8. 08 Front left
Top-down diagram showing eight camera directions around a car
Eight independent viewpoints / one selected environment

Prepare the image

Keep the place.
Control the frame.

Empty road beside a blue reservoir near Granada
Granada / SpainFront angle
Empty countryside road in Britain
Lake District / BritainFront angle
Empty street near Liverpool Street in London
Liverpool Street / LondonFront angle

People, vehicles, bikes, signage or distracting artefacts can be removed. Weather, time of day, colour and mood can be art-directed before any motion is generated.

This is where a found view becomes a usable plate.

Motion studies

Four roads.
Four proof-of-concepts.

These Full HD tests demonstrate motion, stability and environmental range. They are not final-delivery quality or a complete eight-angle set.

01 / 04Lake District, BritainFull HD test

Approval pipeline

Approve light.
Finish full.

01

Location lock

Three routes and the visual direction are agreed before production begins.

02

Source + clean

Eight angles per location are prepared, cleaned and art-directed.

03

720p approval

Review versions keep iteration practical while motion and look are refined.

04

4K delivery

Only approved plates enter the time-intensive final render and finishing stage.

Planning note Generation is computationally intensive. Sufficient lead time and a clear approval point are essential; the final schedule is set once locations and scope are locked.

Proposed project

Project fee£2,800

Three worlds.
Twenty-four final plates.

03Selected locations
08Angles per location
15sMaximum per plate
4KFinal resolution

Included

  • Location sourcing and route selection
  • Source cleanup and visual art direction
  • 720p review renders for approval
  • 24 approved final plates delivered in 4K
  • Choice of 24, 25 or 30 fps